The Wizard of Ads : Turning Words into Magic and Dreamers into Millionaires

The Wizard of Ads : Turning Words into Magic and Dreamers into Millionaires

Book Title: The Wizard of Ads : Turning Words into Magic and Dreamers into Millionaires

Author: Robert B. Cialdini

Format: Paperback | 244 pages

Publication Date: 01 Jul 1998

ISBN-13: 9781885167293

Presents the principles of advertising and marketing that will help small businesses gain an advantage over competitors.